RDS How do we unlock the commercial opportunities in our Ballsbridge campus for visitors to the RDS?
Our Solution
Coming out of the pandemic in Summer 2021, RDS were looking to maximise its commercial returns for the remainder of 2021.
Wrecktangle came on board to promote and drive strategic ideation sessions on how the campus could be used to drive more footfall, outside of its remit as a ticketed event and conference site.
We collaborated with the executive team and delivered a strategy around outdoor summer dining and events for RDS members and other visitors. These ideas then also contributed to scoping the Catering Tender for the RDS, where we also served on the evaluation team.
Our Expertise
- Unlocking opportunities
- Increasing footfall
- Strategic thinking
- Catering experiences
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The Reaction
Wrecktangle’s intervention sparked discussion and drove more strategic thinking across our RDS team to use the Campus in different ways, to increase the footfall to the RDS, outside of those attending our rostered events, and to drive more revenue in quieter periods.
Geraldine Ruane, CEO, RDS