The Abbey Theatre How can we optimise ancillary revenue streams to maximise commercial returns, whilst supporting the theatre’s strategic goals?
Seating in the theatre
Our Solution
Alongside the Abbey Theatre’s compelling theatrical programme, they also offer ancillary products to customers, including Food & Beverage, Theatre Skills for Business, Events and Venue Hire, Tours, and Membership.
This project aimed to meaningfully interrogate and integrate the commercial potential of the ancillary revenue streams within the overall Abbey Theatre Strategy, and to ensure the ambition was matched by the operational infrastructure.
Wrecktangle assessed and made strategic commercial and operational recommendations across Planning, Process, Product Offer, Prioritisation and Promotion. We captured insights and information from key stakeholders, employees, competitors, and potential customers of the Abbey Theatre, alongside gathering and analysing information and data related to ancillary revenues in theatres.
Our Expertise
- Commercial assessment
- Financial strategy
- Performance optimisation
- Benchmarking
.jpg)
Exterior Abbey Theatre
The Reaction
Wrecktangle brought a great breadth of experience across all commercial and operational elements of the project. They delivered insights and recommendations that were both rooted in best practice and relevant to our context.
Elaine Mannion, General Manager, The Abbey Theatre