Theatre of Light How do we develop the first immersive digital art destination in Ireland that creates epic encounters and sparks public participation?
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Roberto Conte
Our Solution
The Theatre of Light’s exhibition, Van Gogh Dublin at the RDS, was the first Immersive Digital Art destination in Ireland. Unlike traditional museum experiences, Theatre Of Light uses a blend of new technologies and media with traditional storytelling and design which completely elevates the visitor experience.
Wrecktangle partnered with the founders as Project Consultants, to devise their start up business plan, develop the operating model, determine their strategic focus, marketing strategy and to support the delivery of public and private project fundraising.
This included launching Van Gogh Dublin at the RDS in May 2022 for its summer exhibition and business modelling for further pop ups and permanent locations.
Our Expertise
- Immersive storytelling
- Innovation
- Start up
- Commercial operations
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Roberto Conte
The reaction
Wrecktangle have become an integral part in the concept design and strategic development of the Theatre Of Light Project.
Daniel Gleeson, Founder, Theatre of Light