Trinity College Dublin How can we re-imagine the Trinity Visitor Experience?
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Our Solution
With the tourism landscape dramatically changing over the past few years, Trinity College realised they need to adapt along with it. This meant diversifying what they offered to their visitors and building a more sustainable model for tourism on campus.
We came up with a strategy that told all the unique elements and experiences Trinity has to offer, from zoology to anatomy and architecture to biodiversity, so they could attract a wider range of visitors. We developed a range of guided and self-guided tours under the Visit Trinity umbrella that uncovered hidden gems and standout tales of the campus.
Our aim was to reinvent the tourism business model for Trinity by developing existing products and creating new experiences to encourage tourists and visitors to explore and its campus.
Our Expertise
- Sustainable tourism
- Product development
- Collaborative multi-stakeholder approach
- Commercial Strategic planning
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The Reaction
Wrecktangle recognised the importance of developing products to motivate visitors to explore more of Trinity’s Campus and engage them in new and meaningful ways. Their expertise at navigating the multi-dimensional stakeholder landscape in Trinity was incredibly important to the success of this project and it is fantastic to see its commercial impact since its launch.
Gerry Crawford, Commercial Director, Trinity College Dublin